Real business cases from across Southeast Asia and ANZ on how mobile brands took advantage of uncertainty in the market, in order to experiment, innovate, and optimize solutions for their customers and communities, based on data-driven decisions.
🔍 Spotlight on: deep linking, web-to-app, fraud, CSR, iOS14
Real business cases from across Southeast Asia and ANZ region on how mobile brands have leveraged on tools to 1) Centralize and report data analytics 2) Integrate solutions to optimize their product 3) Attract and convert users 4) Exploit their owned media 5) Integrate and automate technical and business processes
Focuses: data analytics, technical implementation, automation, optimization
🔍 Spotlight on: data analytics, technical implementation, automation, optimization
What are the most critical pandemic learnings that are useful for future-proofing your marketing strategies? Which role does app measurement play? What factors need to be considered when shifting marketing strategies to cater to new and unpredictable user needs? What will matter in 2021?
🔍 Spotlight on: privacy (differential), customer experience, tech stack, fraud, business and marketing visions
In a reality increasingly driven by digital and mobile, especially in industries showing high-growth potential, many similar services are now available to users, who can install, use and uninstall an app in a matter of minutes. It is then becoming harder for brands to retain users and grow their business, unless a frictionless, personalized and unique app experience is offered to them. How to build such experiences?
🔍 Spotlight on: CX, personalization, loyalty
Advertising has a long and celebrated history of glossy commercials, big budgets, and celebrity swag. Now, the pandemic has accelerated demands for more smart, conscious and targeted spending. Beverly Chen argues that we are at the cusp of a great advertising reset, and that mobile paves the way in this post-pandemic era.
🔍 Spotlight on: customer experience, iOS14
With CPIs on the rise and high competition among mobile apps, personalized marketing is becoming an increasingly important strategy for engaging the right customers. In this session, Jess Overton, Director of Demand at ironSource Aura, will walk through best practices for running personalized app marketing campaigns and tips for optimizing app engagement over the long term.
🔍 Spotlight on: engagement, personalization, UX. mobile growth
