Thu
, 
Sep 
22
 at 
7:00pm

September 29th

9:30am - 3:00pm ICT

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David Doe

Designer - Redshoe

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Clear your calendar - It's going down! Splash Blocks kicks off on April 20th, and you're invited to take part in the festivities. Splash HQ (122 W 26th St) is our meeting spot for a night of fun and excitement. Come one, come all, bring a guest, and hang loose. This is going to be epic!

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Clear your calendar - It's going down! Splash Blocks kicks off on April 20th, and you're invited to take part in the festivities. Splash HQ (122 W 26th St) is our meeting spot for a night of fun and excitement. Come one, come all, bring a guest, and hang loose. This is going to be epic!

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Clear your calendar - It's going down! Splash Blocks kicks off on April 20th, and you're invited to take part in the festivities. Splash HQ (122 W 26th St) is our meeting spot for a night of fun and excitement. Come one, come all, bring a guest, and hang loose. This is going to be epic!

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Clear your calendar - It's going down! Splash Blocks kicks off on April 20th, and you're invited to take part in the festivities. Splash HQ (122 W 26th St) is our meeting spot for a night of fun and excitement. Come one, come all, bring a guest, and hang loose. This is going to be epic!

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Clear your calendar - It's going down! Splash Blocks kicks off on April 20th, and you're invited to take part in the festivities. Splash HQ (122 W 26th St) is our meeting spot for a night of fun and excitement. Come one, come all, bring a guest, and hang loose. This is going to be epic!

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Clear your calendar - It's going down! Splash Blocks kicks off on April 20th, and you're invited to take part in the festivities. Splash HQ (122 W 26th St) is our meeting spot for a night of fun and excitement. Come one, come all, bring a guest, and hang loose. This is going to be epic!

List Item

Clear your calendar - It's going down! Splash Blocks kicks off on April 20th, and you're invited to take part in the festivities. Splash HQ (122 W 26th St) is our meeting spot for a night of fun and excitement. Come one, come all, bring a guest, and hang loose. This is going to be epic!

List Item

Clear your calendar - It's going down! Splash Blocks kicks off on April 20th, and you're invited to take part in the festivities. Splash HQ (122 W 26th St) is our meeting spot for a night of fun and excitement. Come one, come all, bring a guest, and hang loose. This is going to be epic!

List Item

Clear your calendar - It's going down! Splash Blocks kicks off on April 20th, and you're invited to take part in the festivities. Splash HQ (122 W 26th St) is our meeting spot for a night of fun and excitement. Come one, come all, bring a guest, and hang loose. This is going to be epic!

List Item

Clear your calendar - It's going down! Splash Blocks kicks off on April 20th, and you're invited to take part in the festivities. Splash HQ (122 W 26th St) is our meeting spot for a night of fun and excitement. Come one, come all, bring a guest, and hang loose. This is going to be epic!

List Item

Clear your calendar - It's going down! Splash Blocks kicks off on April 20th, and you're invited to take part in the festivities. Splash HQ (122 W 26th St) is our meeting spot for a night of fun and excitement. Come one, come all, bring a guest, and hang loose. This is going to be epic!

List Item

Clear your calendar - It's going down! Splash Blocks kicks off on April 20th, and you're invited to take part in the festivities. Splash HQ (122 W 26th St) is our meeting spot for a night of fun and excitement. Come one, come all, bring a guest, and hang loose. This is going to be epic!

List Item

Clear your calendar - It's going down! Splash Blocks kicks off on April 20th, and you're invited to take part in the festivities. Splash HQ (122 W 26th St) is our meeting spot for a night of fun and excitement. Come one, come all, bring a guest, and hang loose. This is going to be epic!


About /
Agenda /
Speakers /
Register

Welcome to 

29 September, 2020

9:30am - 3:00pm (ICT)

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MAMA Tech Virtual

MAMA Tech Virtual was born out of a need to provide the industry with a platform that allows both marketing professionals and product specialists to converge, discuss, and share distinct insights.

Why you should take part:

Starting your own business and picking the right niche in no time

Clear your calendar - It's going down! Christopher kicks off on February 10th, and you're invited to take part in the festivities. Splash HQ (122 West 26th Street) is our meeting spot for a night of fun and excitement. Come one, come all, bring a guest, and hang loose. This is going to be epic!

MAMA Tech Virtual is a first-of-its-kind event for marketers and product specialists seeking greater strategic clarity during the unprecedented era of a global pandemic. It is meant for leaders to learn from real, domestic use-cases and develop future plays that will shape tomorrow’s tech economy.

This event commits to foster real - though virtual - interaction and knowledge-sharing between marketing and product teams. In other words: lots of chances to throw in ideas, no lengthy speeches, no boring panels, and definitely, no sales pitches.

A unique opportunity for advertisers to meet and learn from the app ecosystem’s best and brightest, with dedicated partner keynotes and 1:1 meeting options.

MAMA Tech Speakers

MAMA Tech Speakers

Agenda

09:30am

09:40am(ICT)

Welcome Introduction

AppsFlyer’s APAC President & MD sets the tone and offers up a distinct perspective on an issue critical to the App Economy.

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Ronen Mense

President, Managing Director - APAC

09:40am

10:10am(ICT)

Keynote

App Profitability in the era of data privacy

Navigate through path to profitability for your mobile app business during the era of data privacy.


🔍 Focuses: app profitability, data analytics

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Jill Lee

App Promotion Lead SEA

10:10am

10:50am(ICT)

Use Cases -

2020 App Marketing: Thriving During a Pandemic

Real business cases from across Southeast Asia and ANZ on how mobile brands took advantage of uncertainty in the market, in order to experiment, innovate, and optimize solutions for their customers and communities, based on data-driven decisions.

🔍 Spotlight on: deep linking, web-to-app, fraud, CSR, iOS14

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Kohar Santoso

Customer Success Team Lead, ID/ANZ

Renee Psomadelis

Mobile Growth Marketer

David Lim

VP of Marketing

Doddy Gunawan

Senior Digital Marketing Manager

10:10am

10:50am(ICT)

Use Cases -

Martech Stacks For

That Awesome

Customer Experience

Real business cases from across Southeast Asia and ANZ region on how mobile brands have leveraged on tools to 1) Centralize and report data analytics 2) Integrate solutions to optimize their product 3) Attract and convert users 4) Exploit their owned media 5) Integrate and automate technical and business processes
Focuses: data analytics, technical implementation, automation, optimization


🔍 Spotlight on: data analytics, technical implementation, automation, optimization

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Chris Jordan

Regional Head of Data, Personalization & Marketing Intelligence

Kern Hoh

Head of Product-Acquisition

Reshef Mann

Chief Technology Officer

11:00am

11:45am(ICT)

Roundtable

Your App and The Future Of Marketing Analytics

What are the most critical pandemic learnings that are useful for future-proofing your marketing strategies? Which role does app measurement play? What factors need to be considered when shifting marketing strategies to cater to new and unpredictable user needs? What will matter in 2021?


🔍 Spotlight on: privacy (differential), customer experience, tech stack, fraud, business and marketing visions

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Samiha Alam

Customer Success Team Lead, SEA

Chye Yi En

VP, Digital Marketing

Shawn Tan

Head of Social & Search

Lynn Nguyen

Growth Lead

Siva Arasu

External Media Lead - Marketing Analytics

11:00am

11:45am(ICT)

Roundtable

Loyalty & CX: Building Your App For A World Where Consumers Have Unlimited Options

In a reality increasingly driven by digital and mobile, especially in industries showing high-growth potential, many similar services are now available to users, who can install, use and uninstall an app in a matter of minutes. It is then becoming harder for brands to retain users and grow their business, unless a frictionless, personalized and unique app experience is offered to them. How to build such experiences?


🔍 Spotlight on: CX, personalization, loyalty

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Naveen Asrani

Head - Startup Growth Initiatives, Asia Pacific & Japan

Anthony Chan

Managing Director for Partners & Growth

Chusin Mateechaipong

Head of Digital Marketing

Piyush Palkar

Head of Data, WeTV (iflix)

11:50am

12:30pm(ICT)

Keynote

The Great Advertising Reset

Advertising has a long and celebrated history of glossy commercials, big budgets, and celebrity swag. Now, the pandemic has accelerated demands for more smart, conscious and targeted spending. Beverly Chen argues that we are at the cusp of a great advertising reset, and that mobile paves the way in this post-pandemic era.


🔍 Spotlight on: customer experience, iOS14

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Beverly Chen

Marketing Director, APAC

11:50am

12:30pm(ICT)

Product Keynote

Uncovering The Secret To Customer Engagement And Personalization

With CPIs on the rise and high competition among mobile apps, personalized marketing is becoming an increasingly important strategy for engaging the right customers. In this session, Jess Overton, Director of Demand at ironSource Aura, will walk through best practices for running personalized app marketing campaigns and tips for optimizing app engagement over the long term.

🔍 Spotlight on: engagement, personalization, UX. mobile growth

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Jess Overton

Director of Demand

01:30pm

03:00pm(ICT)

Educational Session - Remarketing And How To Measure It Correctly

Data and insights on what remarketing truly means, its usage & value; and tricks & trade on how to properly maximize it for growth & optimization.

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Daniel Zilberberg

Director of Data Analysis Guild

01:30pm

03:00pm(ICT)

Educational Session -Designing MarTech Stacks

Hands-on session on how to design MarTech stacks to help your product strategy

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Naomi Rajendram

Head of Marketing Technologies

Agenda

09:30am - 09:40am (ICT)  |  10:30am - 10:40am (SGT)

Speaker:


Ronen Mense - President, Managing Director - APAC - AppsFlyer

Future of Attribution in APAC

09:40am - 10:10am (ICT)  |  10:40am - 11:10am (SGT)

Speaker:


Jill Lee - Measurement Lead SEA - Google

App Profitability

10:10am - 10:50am (ICT)  |  11:10am - 11:50am (SGT)

Moderated By:


Kohar Santoso, Customer Success Team Lead, ID/ANZ - AppsFlyer

 

Speakers: 


1. Renee Psomadelis - Mobile Growth Marketer - Canva

2. Duardi Prihandiko - VP of Marketing Communication - BCA

3. David Lim - VP of Marketing - HappyFresh

4. Doddy Gunawan - Senior Digital Marketing Manager - OVO

Use cases: Thriving in the 2020 App Marketing Apocalypse

Moderated By:

 

Chris Jordan - Regional Head of Data, Personalization & Marketing Intelligence - Salesforce

 

Speakers:


Kern Hoh - Head of Product - VuClip

 

Use cases:

Martech Stacks for Awesome Customer Experience

11:00am - 11:45am (ICT) | 12:00pm - 12:45pm (SGT)

Moderated By:


Samiha Alam, Customer Success Team Lead, SEA - AppsFlyer

 


Speakers: 


1. Chye Yi En - VP of Marketing - HBO Go

2. Shawn Tan - Head of Social & Search - M&C Saatchi

3. Lynn Nguyen - Marketing Lead - Amanotes

Apps and the Future of Marketing Analytics

Moderated By:


Naveen Asrani - Head - ISV Partners, ASEAN - AWS

 

Speakers:


1. Anthony Chan - Managing Director for Partners and Growth - Braze

2. Tarun Valecha - Senior Product Manager - AirAsia

3. Piyush Palkar - Head of Data - iflix


Loyalty & CX: Building your App for a World Where Consumers have Unlimited Options

11:50am - 12:30pm (ICT) | 12:50pm - 1:30pm (SGT)

Speaker: 


Beverly Chen - Marketing

Director, APAC - AppsFlyer

The Great Advertising Reset

Speaker:


Jess Overton - Director of Demand - ironSource Aura

 

Uncovering the secret to customer engagement and personalization

01:30pm - 03:00pm (ICT) | 02:30pm - 4:00pm (SGT)

Speaker:


Daniel Zilberberg - Head of Data Analytics - AppsFlyer


Educational Session: Retargeting and how to measure it correctly

Speaker:

Educational Session - Designing Martech Stacks

Partner open office

Braze - Mixpanel - Unity - ironSource

09:30am - 01:00pm (ICT) | 10:30am - 02:00pm (SGT)



Partner open office

During MAMA Tech Virtual, You will be able to book a 30-minutes meeting with a partner representative, to get all your questions answered!

Slots are very limited, first-come, first-served!

 

CLICK ON EACH PARTNER LOGO BELOW TO ACCESS THE MEETING REQUEST FORM!

Speakers

Chye Yi En

VP, Digital Marketing

Kern Hoh

Head of Product-Acquisition

Jill Lee

App Promotion Lead SEA

Duardi Prihandiko

VP of Marketing Communication

Chris Jordan

Regional Head of Data, Personalization & Marketing Intelligence

Renee Psomadelis

Mobile Growth Marketer

Piyush Palkar

Head of Data, WeTV (iflix)

Lynn Nguyen

Growth Lead

David Lim

VP of Marketing

Reshef Mann

Chief Technology Officer

Naveen Asrani

Head - Startup Growth Initiatives, Asia Pacific & Japan

Siva Arasu

External Media Lead - Marketing Analytics

Speakers

Chye Yi En

VP of Marketing

Kern Hoh

Head of Product

Jill Lee

Measurement Lead SEA

Duardi Prihandiko

VP of Marketing Communication

Chris Jordan

Regional Head of Data, Personalization & Marketing Intelligence

Renee Psomadelis

Mobile Growth Marketer

Piyush Palkar

Head of Data

Naveen Asrani

Head - ISV Partners, ASEAN

David Lim

VP of Marketing

David Lim

VP of Marketing

Tarun Valecha

Senior Product Manager

David Lim

VP of Marketing

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Speakers

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